Email Automation & Consulting
Tiny Riot is a small British collective working in mixed media to create Limited Edition artwork, screen, lithographic and giclee prints. Tiny Riot’s print collections draw inspiration from music icons, artists and classic cartoon characters. Collaborating with the best in the business, Tiny Riot has been working with Harvey Lloyd Screens since its inception. All of their screen prints are printed using Harvey Lloyd hand-pulled silk screens, ensuring the vibrancy of colour.
Objectives
Tiny Riot approached WFMA to develop their email automation strategy, improve the CRM and ultimately increase the revenue from Klaviyo. We knew Tiny Riot had so much to offer, and so we set some ambitious targets to achieve together, setting up an email strategy for various customer lifecycle stages as well as auditing their email account, and properly segmenting and organising the audience.
Results
In the first 3 months, we helped Tiny Riot deliver +135% more email revenue, bringing business-owned revenue to 19%. We redesigned Tiny Riot’s email template for conversion while keeping a close eye on the brand guidelines.
We segmented Tiny Riot’s audience by engagement as well as by location to ensure we’re not only getting good deliverability rates but also adhering to privacy laws in different geographies.
We created automated flows and consulted Tiny Riot on email campaign planning, best email marketing practices, testing and more. This resulted in +155% email campaign revenue and +127% email flow revenue in the first quarter alone.
WFMA approach
Starting with the brand’s email performance and audience review, we developed a tailored email strategy focusing on audience segmentation, automated email flows, email campaign planning and A/B testing.
We set Tiny Riot up with automated emails for customers at all buying stages, from discovery to post-purchase as well as encouraged product reviews using Judge Me Reviews x Klaviyo integration.
We helped Tiny Riot prepare their Black Friday and Christmas campaigns and created holiday-themed automation flows to maximise the sale on the email channel. Black Friday edition Welcome flow alone delivered 13% of all Q4 email flow revenue reaching an open rate of 68%, 17% click-through and 9% conversion rate.
Black Friday Welcome Flow Open Rate
Black Friday Welcome Flow CTR
Black Friday Welcome Flow Conversion Rate
What we achieved
In the first 3 months, we helped Tiny Riot strengthen its email marketing deliverability and dramatically increase email engagement and revenue.
Increase in the brand’s email revenue
Increase in email flow revenue
Increase in email campaign revenue
Average Email Flow Open Rate
Average Email Flow Click-through Rate
Average Email Campaign Open Rate
Average Email Campaign Click-through Rate