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Email Automation
 & Consulting

Email Automation
 & Consulting

Tiny Riot is a small British collective working in mixed media to create Limited Edition artwork, screen, lithographic and giclee prints. Tiny Riot’s print collections draw inspiration from music icons, artists and classic cartoon characters. Collaborating with the best in the business, Tiny Riot has been working with Harvey Lloyd Screens since its inception. All of their screen prints are printed using Harvey Lloyd hand-pulled silk screens, ensuring the vibrancy of colour. 

Visit Tiny Riot


Tiny Riot approached WFMA to develop their email automation strategy, improve the CRM and ultimately increase the revenue from Klaviyo. We knew Tiny Riot had so much to offer, and so we set some ambitious targets to achieve together, setting up an email strategy for various customer lifecycle stages as well as auditing their email account, and properly segmenting and organising the audience.

WFMA approach

WFMA approach

Starting with the brand’s email performance and audience review, we developed a tailored email strategy focusing on audience segmentation, automated email flows, email campaign planning and A/B testing. 

We set Tiny Riot up with automated emails for customers at all buying stages, from discovery to post-purchase as well as encouraged product reviews using Judge Me Reviews x Klaviyo integration. 

We helped Tiny Riot prepare their Black Friday and Christmas campaigns and created holiday-themed automation flows to maximise the sale on the email channel. Black Friday edition Welcome flow alone delivered 13% of all Q4 email flow revenue reaching an open rate of 68%, 17% click-through and 9% conversion rate. 

68% 68%

Black Friday Welcome Flow Open Rate

17% 17%

Black Friday Welcome Flow CTR

9% 9%

Black Friday Welcome Flow Conversion Rate

What we achieved

What we achieved

In the first 3 months, we helped Tiny Riot strengthen its email marketing deliverability and dramatically increase email engagement and revenue. 

+ 135% 135%

Increase in the brand’s email revenue

+ 127% 127%

Increase in email flow revenue

+ 155% 155%

Increase in email campaign revenue

60% 60%

Average Email Flow Open Rate

10% 10%

Average Email Flow Click-through Rate

38% 38%

Average Email Campaign Open Rate

1.5% 1.5%

Average Email Campaign Click-through Rate