Maria Galland
Since 1962, Madame Maria Galland has remained a revolutionary presence in the world of skincare. More than 50 years ago she began developing the Maria Galland Paris method, which began with a world-famous regenerating night care cream and expanded into a range of products and techniques centered on energy, precision and harmony. These values continue to lead the brand in the global beauty market.
Goal
Maria Galland tasked us with digital transformation and empowering the brand by taking an omnichannel approach to marketing. We wanted to form a long-term digital strategy to strengthen brand awareness, partnerships and online sales.
Great advertising and e-commerce growth ideas, plus a concrete and clear action plan was suggested by the WFMA team. Raminta is always willing to help in all emergencies and goes the extra mile while doing it. We find the monthly calls very useful in which we are presented with interesting statistics and practical tips. The WFMA team members are extremely kind and we enjoy working with them on growing our online part of the business.
Approach
We started the process with a thorough audit of the e-commerce store, as well as a full digital marketing analysis. These insights were used to form an integrated digital strategy for e-commerce optimisation, blog creation guidelines, automated email marketing and social posting strategies, as well as a display advertising plan.
Email marketing
We used email marketing as a tool to build trust and form a deeper brand connection with both B2B and B2C customers, as well as increase profitability, customer return rate and brand loyalty. We revised the service email flows to ensure all customer service touchpoints are aligned with the brand image and deliver added value to the customer. By segmenting and cleaning email databases, we increased the relevance and deliverability of email marketing campaigns. This in turn resulted in +224% returning customer revenue (YoY) in the first month alone.
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Average email open rate
Average email click-through rate
Display advertising
We used Dynamic Display Retargeting to encourage repeat purchases with existing audiences and we increased brand awareness by using video and banner ads for lookalike and interest-based audiences. Creative, format and audience testing is ongoing for campaigns as we continue zooming in on what works best for the Maria Galland customer.
Results
Through the first quarter alone, the brand performance increased dramatically. The site saw a revenue increase of 118%, while transactions were up by 109% and conversion was up by 108%.
Revenue
Transactions
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Average session duration
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