NO MORE accessories
Our client NO MORE accessories is madly obsessed with fusing high-quality materials to create jewellery that makes a real personality stand out.
Discovery
After performing website data analysis, we presented NO MORE accessories with a digital marketing strategy concentrating on SEO and email marketing as well as optimizing NO MORE ecommerce website. We concentrated on achieving a strong return on investment by improving customer loyalty via email, visibility in organic search results and regular ecommerce updates.
We are very happy with the work that WFMA have done in order to reach set goals. It’s refreshing to work with a team that is flexible, quick to respond and work hard to deliver assignments. Being creative and holding broad experience in ecommerce field, WFMA comes up with great ideas and presents suggestions to make online shopping experience even better!
SEO
After performing a NO MORE accessories website and competitor analysis, we identified keyword opportunities, focused on improving keyword targeting and page value through a number of techniques. The initial work is supported with an ongoing content strategy, regular analysis and keyword opportunity identification.
Results after 9 months of working together:
Increase in Organic Search revenue
Increase in Organic Search conversion rate
Increase in Organic Search traffic
Email marketing
We used email marketing as a tool to introduce NO MORE brand to new subscribers and constantly engage customers with useful, beautiful content maintaining consistency in communication. We came up with an email marketing strategy that communicates to customers at different buying stages resulting in improved engagement with the brand. Email soon became the strongest converting marketing channel for the brand.
Ecommerce
We took over the regular maintenance of NO MORE accessories ecommerce by executing and managing monthly landing page changes highlighting new releases, offers and events as well as fixing urgent issues and changing page layouts to optimise and refresh the look of the website.
Increase in average session duration
Increase in conversion rate